Krishika: Revolutionizing The Indian Agritech Industry
Rural India has huge potential for tech-based products or services. As a farming economy, India has been continually organizing and reforming the Indian Agri Sector. In the Agritech Sector, the tech driven business models can assist in cost reduction, increased productivity, and can ensure data-enabled credit and insurance solutions to the farmers. Some of the common instances of such Agritech development are precision farming with soil testing-based decisions, digitizing agriculture retailing, drones as crop health trackers, IoT-based sensors for field data collection, and vertical farming. A Noida, UP-based Krishika India by Sacred River Agri Technologies Pvt. Ltd. is especially benefitting small and marginal farmers in North India, using high-quality farm inputs, and offering free expert guidance that would not only increase the farm productivity but also improve their livelihood. The company provides expert guidance on Crop Lifecycle Management, selection of best-quality Agri inputs, and a free of charge IVR-enabled cloud-based Kisaan helpline. Krishika addresses farmers’ issues through its assisted eCommerce model, continuous education by outreach programs, guidance on fields, and a direct connection at the grass-root level.The company promotes environment and sustainability causes and is putting consistent efforts to educate the farmers through its farmer outreach programs known as Kisaan Goshtis. This helps to mould the farmers to adopt cleaner and sustainable agricultural practices like replacing chemical-based fertilizers and pesticides with Bio fertilizers (organic manure) and pesticides and reduces the farmers’ dependency on external inputs and helps them adopt Zero Budget natural farming keeping the soil fertility and potency intact.
Krishika’s KisaanSaarathis - A Farmer’s Best Friend
Krishika has a unique model of assisted eCommerce wherein a farmer representative is appointed as a Kisaan Saarathi, covering a cluster of 4-5 villages, which gives the company a hyperlocal presence. The Kisaan Saarathi collects the demand on behalf of the farmers on a mobile app and works as a micro-entrepreneur. This unique perceived benefit of Kisaan Saarathilies in its scalability on a low-cost basis and its impact on the grassroots level.
Ensuring expert guidance at hyperlocal level bundled with its assisted e-commerce model.
Krishika Kisaan Mart – The Farmer Mart
The company operated marts are stocked with a comprehensive range of high-quality Agri inputs. Farmers are always welcomed with a hot cup of tea and can chat with Krishika’s Kisaan Saarathis. Farmers are additionally guided about additional services such as pest management, advance weather updates, credit, insurance services, etc.
Krishika e-Marts - Redefining the Rural E-Commerce
Krishika Kisaan e-Mart app, is an assisted e-commerce solution, issued to the Kisaan Saarathis to carry out surveys and accumulate orders on behalf of farmers. The Krishika network subsequently processes and delivers these bulk orders to the farmers. The company is planning to scale up the e-Mart app for onboarding nearly 150 local micro-entrepreneurs to establish physical stores that will directly impact 5000 farmer families in its catchment area, and each e-Mart will have the ability to impact roughly 2000 farmer families. The Krishika Network has its e-Mart app, ERP, and CRM software intertwined for data analytics like farmers’ demand prediction and consumption patterns, risk profiling, etc.
Krishika Kisaan Mart – The Farmer Mart
The company operated marts are stocked with a comprehensive range of high-quality Agri inputs. Farmers are always welcomed with a hot cup of tea and can chat with Krishika’s Kisaan Saarathis. Farmers are additionally guided about additional services such as pest management, advance weather updates, credit, insurance services, etc.
Krishika e-Marts - Redefining the Rural E-Commerce
Krishika Kisaan e-Mart app, is an assisted e-commerce solution, issued to the Kisaan Saarathis to carry out surveys and accumulate orders on behalf of farmers. The Krishika network subsequently processes and delivers these bulk orders to the farmers. The company is planning to scale up the e-Mart app for onboarding nearly 150 local micro-entrepreneurs to establish physical stores that will directly impact 5000 farmer families in its catchment area, and each e-Mart will have the ability to impact roughly 2000 farmer families. The Krishika Network has its e-Mart app, ERP, and CRM software intertwined for data analytics like farmers’ demand prediction and consumption patterns, risk profiling, etc.
Krishika is additionally creating a network of brick-and-mortar experience/training centres that will serve as fulfilment centers and warehouses. Thus, combining physical presence a long with the technology making the company go DIGICAL (Digital + Physical). Krishika conduct s KisaanGosht is – a farmer out reach program to educate and guide the farmers and increase its reach significantly offline and on social media. Anshumali Dwivedi, Krishika’s Founder and MD, is an alumnus of IIFT, New Delhi, and is a passionate Agritech enthusiast. His vision of in corporating technology into farming and improving their livelihoods has resulted in the creation of Krishika. Currently, Krishika is focused on North India through its UP base and is expanding aggressively due to the increasing demand from the farmer s of the country. The company will be introducing a Datarich AI-based plat form for better demand predict ion and studying farmer behaviour to create product s l inked to Agri-credit and Agri-insurance.
‘Krishika’, is transforming the Indian Agriculture Sector with its readily available expert guidance on Crop Lifecycle Management, quality Agri inputs, and its free-of-charge Kisaan helpline
